If you’ve ever scrolled through YouTube or Instagram and seen a guy chugging entire bottles of alcohol, handing out luxury cars to strangers, or pulling outrageous stunts for views — chances are, you’ve encountered SteveWillDoIt. But who is he really? How much money does he have? And how did he go from making crazy dares to becoming a multi-millionaire influencer? In this article, we’ll break down SteveWillDoIt’s net worth, his income sources, career journey, lifestyle, and even the controversies that helped (and sometimes hurt) his rise to fame. You’ll also get a step-by-step view of how he built his empire — and what you can learn from his hustle.
Who Is SteveWillDoIt?
Before diving into numbers, let’s talk about the man behind the name. SteveWillDoIt, whose real name is Stephen Deleonardis, was born on August 26, 1998, in Oviedo, Florida. He’s best known for being a member of the NELK Boys, a group of YouTubers known for pranks, wild party culture, and unfiltered content. Steve gained massive popularity thanks to his insane challenge videos — usually involving food, alcohol, and over-the-top giveaways. His tagline? “I’ll do anything.” And he meant it.
The YouTube Breakthrough
Steve started uploading videos on his own channel in 2019. His first few videos featured challenges like eating 15 burgers or drinking entire bottles of vodka — solo. One of his first viral hits was titled “I Ate 4,500mg of THC Edibles” — which is as wild as it sounds. That video alone pulled in millions of views and set the tone for his channel. His audience loved the no-holds-barred style. He was raw, relatable (in an “I wish I had his guts” kind of way), and ridiculously generous — often giving away Teslas, Rolex watches, and even wads of cash to his fans.
So, What Is SteveWillDoIt’s Net Worth in 2026?
Let’s get to the good stuff. As of 2026, SteveWillDoIt’s net worth is estimated to be between $10 million to $15 million. But this number isn’t just from YouTube ads. In fact, most of his money doesn’t come from YouTube at all. Here’s how he made his millions.
How SteveWillDoIt Makes Money (Step-by-Step)
1. YouTube Ad Revenue
While YouTube isn’t his main cash cow, it still plays a role. His videos rake in millions of views, and that translates to decent ad revenue. However, due to his controversial content (alcohol, pranks, adult themes), many of his videos get demonetized. That’s where SteveWillDoIt’s net worth could have been higher if not for YouTube’s strict policies.
Estimated annual income from ads: ~$300,000 to $500,000
2. Brand Deals & Sponsorships
Even though some mainstream brands avoid controversial figures, Steve has partnered with bold and edgy companies that match his audience. Think gambling platforms, crypto apps, energy drinks, and even some high-risk financial products.
Estimated annual income from sponsorships: ~$1 million to $3 million
3. Merchandise & NELK’s Full Send Brand
Steve is a key part of the Full Send brand, co-founded by the NELK Boys. Their merch drops — limited-edition shirts, hats, hoodies — sell out within minutes. In one merch drop, they reportedly made $1.5 million in 24 hours. Steve also has his own line of products under the SteveWillDoIt LLC umbrella.
Estimated income from merch: ~$2 million annually (or more during big launches)
4. Crypto and NFTs
Steve jumped on the crypto train early and promoted a few blockchain projects. While some fans criticized him for this, he reportedly made hundreds of thousands from partnerships and early investments. He’s also been gifted NFTs and crypto tokens in exchange for shoutouts.
Estimated gains: ~$500,000 to $1 million (variable)
5. Gambling Partnerships & Stake.com
Here’s where the big money comes in. Steve has worked extensively with Stake.com, a crypto-based gambling platform. He often streamed himself betting high amounts and winning (or losing) live on camera. These streams were insanely popular. Reports suggest that Stake paid Steve and other influencers millions in sponsorship deals — and even gave them a cut of user losses.
Estimated income from gambling deals: $3 million – $5 million+ per year
Net Worth Breakdown
| Income Source | Estimated Earnings (Annual) |
|---|---|
| YouTube Ad Revenue | $300,000 – $500,000 |
| Sponsorships & Brand Deals | $1M – $3M |
| Merch & Full Send | $2M+ |
| Crypto & NFTs | $500K – $1M |
| Gambling Partnerships | $3M – $5M+ |
| Total Estimated Annual Income | $6M – $10M+ |
With smart (and sometimes risky) investments and partnerships, it’s no surprise that SteveWillDoIt’s net worth keeps climbing year after year.
Lifestyle of a Multi-Millionaire
Steve doesn’t just make money — he lives it. He’s known for:
- Driving luxury cars (Ferraris, Lamborghinis, Rolls Royces)
- Wearing Rolexes and expensive jewelry
- Traveling in private jets
- Living in luxury apartments and mansions
But perhaps what fans love the most is his generosity.
A Heart for Giving: Real-Life Anecdotes
Steve isn’t just flashy — he gives back big time. In several viral moments, he’s been seen gifting:
- A brand-new Tesla to a waitress who served him kindly
- A Rolex to a homeless man he befriended
- $10,000 in cash to a single mom working two jobs
These acts of kindness have built him a cult-like fanbase, many of whom follow him not just for the stunts, but for his big heart.
Controversies That Nearly Crashed It All
1. YouTube Bans
In 2022, Steve’s YouTube channel was completely deleted. No warning. No strikes. Just gone. YouTube claimed he violated policies around community guidelines and adult content. This was a major blow — not just financially but emotionally. Many fans rallied behind him, and Steve responded by doubling down on other platforms like Rumble and Instagram.
2. Gambling Criticism
Steve has faced heat for promoting online gambling, especially to a younger audience. While he always claimed his audience was mature, critics argued that flashy betting streams could lead to addiction or unrealistic expectations.
How Steve Bounced Back (Step-by-Step)
Step 1: Diversified His Platforms
- Moved content to Rumble, a free-speech alternative to YouTube
- Boosted presence on Instagram and Snapchat
- Built an email list and used Telegram for direct fan contact
Step 2: Strengthened Brand Collaborations
- Focused more on business deals (less reliant on ad revenue)
- Started appearing on podcasts and NELK events
Step 3: Leaned Into Community
- Hosted giveaways, fan meetups, and surprise events
- Shared more personal stories, creating a deeper fan connection
What You Can Learn from SteveWillDoIt
Be Bold with Your Brand
Steve didn’t play it safe — and that made him stand out. If you’re trying to grow your brand or online presence, don’t be afraid to be different. Authenticity sells more than polish.
Build Multiple Streams of Income
Steve’s income doesn’t rely on a single platform — and that’s a smart move. Whether it’s YouTube, merch, crypto, or partnerships, he has multiple cash flows. If you want to build your own wealth, diversify early.
Give Back
One of the best parts of SteveWillDoIt’s net worth story is how he gives so freely. Generosity isn’t just good for karma — it builds a loyal community.
Final Thoughts on SteveWillDoIt’s Net Worth
Love him or hate him, there’s no denying that SteveWillDoIt has built an empire on shock value, loyalty, and insane generosity. From chugging vodka to gifting Teslas, he’s carved out a niche few can replicate. With a net worth of over $10 million and growing, he’s one of the most successful influencers of his kind. And while his content may not be for everyone, his story offers valuable insights: take risks, stand out, stay real — and share your success.