The battle of Bing vs Google might seem a little one-sided, with Google firmly dominating the search engine market above all alternatives. However, running ads on both platforms can inspire considerable benefits to a digital promotion campaign. There’s much more than meets the eye when it comes to comparing Bing Ads vs Google Ads.
This piece will compare the differences between the two advertising platforms, likely making it clearer why it’s worth investing some time and money into Bing Ads management.
Why you should invest in Google Ads
If getting down to the brass tacks of Bing vs Google Ads, you need to give the latter its props. Realistically, Google has got the dominant reach, making it a non-negotiable choice in terms of advertising. The sheer size and scale of Google’s audience means advertising on their platform allows businesses to connect with the largest, most diverse base of potential customers possible.
Other reasons to invest in Google Ads include the fact that it has an extensive range of features, such as Remarketing and Local Service Ads, allowing for more focused advertising campaigns. It’s also the go-to search engine for many mobile users, further supporting the diversity of its reach.
Why it’s also wise to advertise on Bing
So it might seem like in the battle of Google vs Bing, the former has clearly won the war. While this might technically ring true, flatly ignoring the latter isn’t a wise nor considerate decision. Bing advertising (AK Microsoft Advertising) can still have a massively positive impact on your overall promotional efforts for several reasons.
- The audience demographic tends to lean in the more professional ages, with slightly older more affluent users often opting for Bing over Google.
- Bing pay-per-click advertising offers lower competition figures, which can result in lower cost-per-click rates when compared to Google.
- Microsoft ads management can be integrated with LinkedIn, making it a useful tool for B2B promotions.
- Bing recently integrated with Chat-GPT by OpenAI, which is growing its user base rapidly and significantly – the platform is firmly on the rise.
- The benefits offered by Bing advertising can make it more cost-effective than Google for businesses with tighter budgets.
These points should make it clear that comparing Bing vs Google isn’t as simple or straightforward as you might think. Sure, Google will probably always be the reigning monarch of search engines, but that doesn’t mean there aren’t some significant reasons to put time, effort and money into Bing/Microsoft Ads.
Final thoughts
In short, Google is an ideal, if not essential, marketing avenue for businesses who need to get their name and products out there to as many people as possible. That being said, Bing Ads offers a cost-efficient approach to advertising, with an arguably enhanced ability to target a specific demographic. The LinkedIn integration with Bing makes it an especially attractive avenue, especially for companies with a particular focus on B2B sales and revenue.
The benefits of working with professional marketers
It should also be noted that both Bing and Google PPC advertising (and other forms) aren’t easily taken on without a second thought. Success with either channel requires a careful, professional approach that’s mindful of principles like proper SEO and persuasive copywriting techniques.
Using both can result in a fully-formed, well-rounded PPC approach, however, you can’t just go in willy nilly. If you’re wondering what sort of approach to take, make sure to contact a dedicated digital marketing team. They’ll make it clear whether you should focus on one, the other or both channels to make the biggest and best impact.