Nowadays, the world of marketing has expanded significantly. To overcome these challenges, you need the right tools. If you’re looking for a reliable and confidence-inspiring tool to help you achieve your goals, Kommo is the right CRM for you. This software is designed to improve customer care, increase customer satisfaction and sales numbers, manage promotions, identify interested leads, understand audience preferences, and optimize overall brand and team organization to boost and grow your business.
Understanding the Synergy Between CRM and Marketing Automation
Automation in your marketing efforts is a revolutionary technique, and if you integrate with a CRM it will help you considerably manage all your tasks and overcome your challenges. We tell you more about it:
What is CRM and How Does it Work?
CRM is a relationship management software that manages communication with customers. It is a set of technological strategies that analyze in depth the interactions that you can have with your audiences and with your company. Beyond being a simple system that handles data is a help that you will have to know the interests, challenges, and the environment in general that your company will face.
The Role of Marketing Automation in Modern Businesses
Today’s world moves fast, which also affects the tastes and views of customers, so it is important to work with a tool that is capable of efficiently automating all operations derived from digital marketing, such as campaign management, segmentation, and workflow generation, among others. Applying marketing automation is the best choice for companies because with it you can manage the time of your operations efficiently, contact more people increase the number of customers, and perform tasks automatically that would waste your team’s time if done manually.
Why Integrate CRM with Marketing Automation?
CRM Kommo is the first conversational software in the world, that is, with this, you will be able to offer the best existing communication to your audiences, if you also add the automation of your digital marketing you will have a service where you save time, delegate repetitive activities, significantly improve your sales, customer service and the performance of your entire team. In short, you will have an efficient tool that will be available at all times and you can consult on any device.
Key Benefits of Integrating CRM with Marketing Automation
Integrating a CRM with marketing automation is an excellent strategy that will help you centralize all information, increase production, and much more. Among its benefits you will find:
Enhanced Customer Data Management
You can keep a record of all your customers’ data thanks to the conversations processed by the automation system as a whole of the CRM. That means filling out forms on relevant data to classify your customers’ preferences and highest views. In this way, you will be able to improve the production and performance of your company significantly.
Improved Lead Scoring and Segmentation
In addition to the use of marketing for the publication of content, it is also essential that you automate all processes. This will benefit you in sending information and in the production of conversations within 24 hours, which will increase the capture of leads attracting their attention at all times (without stifling them) to finally be able to manage the sale.
Streamlined Marketing and Sales Processes
Now all processes will be simpler, there will be no unnecessary manual actions, nor will there be the worry of making the correct follow-up of each chat and sale. With these tools, you will have everything automated, which means that you will have a constant record of the actions from an application that you can check for 24 hours and delegate to your work team only when necessary.
Top CRM Marketing Tools
You need to know all the fundamental tools that will help you optimize your work in the world of marketing:
Key Features to Look For
It is necessary to look for tools that adapt to your business needs. From a system that can interact with customers like Salesbots, that can analyze preferences like surveys, and that can help you maintain organized and strategic communication with your team, as in the case of a good CRM and all its features.
Choosing the Right Tool for Your Business
WhatsApp is a system used worldwide to interact with people. This one used with a trained CRM focused on relationship management will help you to keep in touch with your customers, effectively manage your sales, and have control of all the operations that have been carried out. CRM with WhatsAp will significantly increase the production of your services, all from a single platform that will allow you to maintain the order of your business and increase production to obtain considerable growth in your company.
The Ultimate Guide to Using WhatsApp Integration – YouTube
Case Studies: Success Stories of CRM and Marketing Automation Integration
To be sure about this option for increasing your business, we present you some success stories:
How Helped Businesses Achieve Better Results
From a board game factory in Hong Kong as “Hero Time”, to a company dedicated to diabetes patients located in Venezuela called “La Casa del Diabético” they have obtained the best results with the use of the correct CRM integrated into WhatsApp, to offer better customer service. Thanks to this, in just 5 months they achieved the best goals, reaching more than 300 leads per day.
Real-Life Examples of CRM and Marketing Automation Success
Thanks to CRM for retail, the company BHL has 100% automated its sales process, achieving greater efficiency in customer service, eliminating manual and repetitive tasks, and producing profits through the communication of different platforms in social networks. On the other hand, the company PZR Pizarras Adhesives managed to turn the family business into a company with international growth with CRM for SMEs, thanks to this they were able to move up to 80% of their operations to an online mode.