The Rise of Cat Influencers on Instagram and TikTok — and How We Joined In

A few years ago, I never thought my shy little cat Mochi would have fans. But today, Mochi has her own Instagram page—and thousands of followers! What started as a fun way to share cute moments turned into something much bigger. And along the way, we learned a lot about what it takes to become a cat influencer, especially when it comes to helping your cat feel safe and confident in new settings.

If you’ve ever thought about sharing your cat’s adventures online, here’s our story—and a few helpful tips.

1. Start with Comfort

When we first started taking photos outside, Mochi wasn’t comfortable at all. She would freeze up or try to hide. That’s when I realized we needed the right gear. I got her a soft, breathable cat backpack that she could see out of but still feel secure inside. We began by walking around the house with her in it, then moved to short walks outside.

The key was letting her explore at her own pace, without forcing anything. I always made sure to bring treats and talk to her softly. Little by little, she started to enjoy our mini adventures.

2. From Backyard to the Car

Once Mochi felt safe in her backpack, we tried short car rides. At first, she meowed a lot. But I added a soft blanket with her scent, and I kept the car quiet. After a few trips, she began to relax. Now she even falls asleep in her backpack during longer drives!

The more she got used to the cat backpack, the easier everything became. It became her “safe zone” wherever we went—whether that was a park, a café patio, or even a cat-friendly event.

3. Capturing the Moment

The truth is, the best content comes when your cat is calm and happy. I never force Mochi to pose. I just let her do her thing—and the camera follows. Some of her best videos are just her looking curious or sniffing the air.

Natural lighting helps a lot, and so does having a cozy, familiar backpack. I found that the right cat backpack not only helped with Mochi’s comfort, but also made the pictures look so much better!

4. Finding Community

One of the sweetest parts of this journey has been connecting with other cat lovers online. There’s a whole world of cat influencers on Instagram and TikTok—some showing off their tricks, others just napping in style. It’s a warm, welcoming space where people truly love their pets.

I’ve even had people message me asking where I got Mochi’s backpack! That’s how I found out many cat owners are looking for ways to help their cats explore more—and share the fun online.

Why the Right Cat Backpack Matters

After trying a few different types, I found that the cat backpacks from Mewcats were the best fit for us. They’re well-ventilated, easy to carry, and they look really cute in photos (yes, that matters when you’re posting on Instagram!). But most importantly, they keep Mochi feeling safe.

Whether you’re planning a short walk, a car ride, or your cat’s first big trip, a cat backpack can make all the difference. Mochi now gets excited when she sees hers—it means it’s time for another adventure.

Final Thoughts

Becoming a cat influencer wasn’t our goal. We just wanted to share Mochi’s journey—and maybe inspire others. If your cat is curious and you want to explore the world together, start slow, be patient, and invest in the right gear.

You can browse a beautiful collection of cat backpacks at mewcats.com. They’re perfect for keeping your cat comfortable, whether you’re filming your next viral video or just going for a peaceful walk together.

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