A pillar page is a part of your content that serves as the main page for a cluster of topics. It provides a comprehensive overview of certain topics and links to related topics.
For example, you could have broad coverage on topics related to digital marketing.
So, your pillar page could cover articles on the basics of digital marketing. This pillar page would provide topical relevance to other pages such as email marking, social media marketing, SEO, PPC, etc.
You could like the cluster pages from the pillar page. It is basically a broad coverage of a certain topic and guides users to more specific pages.
How Pillar Pages Can Help Your SEO?
Pillar pages provide comprehensive and in-depth resources that cover a broad topic or subject area in detail. They create the foundation for a content strategy and work as topic clusters. These clusters can significantly benefit your website’s Search Engine Optimization (SEO) efforts.
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Here’s how pillar pages can help your SEO:
1. Establish Topical Authority: Pillar pages allow you to showcase your expertise and authority on a particular topic by providing comprehensive, high-quality content.
Search engines value authoritative and informative content, which can improve your website’s rankings for relevant keywords and queries.
2. Improve Keyword Targeting: Creating pillar pages naturally targets a broad range of related keywords and phrases within a topic.
It helps your website rank for a wider variety of relevant search queries and also helps in increasing your overall visibility in search results.
3. Internal Linking Structure: Internal linking helps search engine bots better understand and navigate the directions. It is where these pages serve as the central point for a cluster of related content, such as blog posts, guides, or other resources.
So, you create a strong internal linking structure that helps search engines better know the relationships between your content and the overall topic by linking these supporting pieces of content to the pillar page and vice versa.
4. User Experience: Well-crafted pillar pages provide a seamless and informative user experience by covering a topic in-depth.
It can lead to higher engagement metrics, like increased time on your site and lower bounce rates, which are positive signals for search engines.
5. Content Repurposing: One of the most significant benefits of pillar page content is that it can serve as a strong foundation for repurposing content into various formats, such as videos, infographics, or podcasts. This can further enhance your content strategy and provide additional opportunities for visibility and engagement.
How to create a Pillar page?
Now that you know what the pillar pages are, let’s find out how you can create them. Here are some of key steps that help you create a successful one.
1. Pic a topic:
The very first step in your strategy is not keywords but a topic. At least the first one.
You need to find out about your target audience and what they are looking for. This will help you determine how broad your pillar page should be.
You should choose a broad topic for your pillar page and develop several specific keywords related to it.
2. Write about the topic.
Now you have a topic, you have to make the pillar page. After going through comprehensive blogs, post them
and incorporate ideas from them, which will help you write a comprehensive guide about the topic. Here are the things you can focus on.
- Define a topic in the very first section.
- Try to incorporate a table of contents.
- More specific related keywords are in each of the subheadings.
Your content should provide an overview of subtopics and now exhaustive elaboration.
3. Choose keywords:
After that you have covered the pillar page you now need to do some keyword research. Though it is a big area but you should choose topics that you are targeting. Choose a keyword that have search volume and cover the various aspects of the topics.
4. Start Writing:
Now that you have everything, start writing about the topic. You can now focus on crafting supporting content that targets specific, long-tail keywords related to your broader topic. So, when you write your post, also ensure that you link your pillar page to create a streamlined experience, which also ranks higher in SERPs.
Why should you create pillar pages on your website?
The way people search for information today has dramatically shifted over the years. Internet users have a shortened attention span and like to have all information in one place. That is where the pillar page, which is part of the topic cluster, helps you fine-tune the content strategy and rank high on the search engines.
Pillar pages creates the foundation of a content strategy known as the Topic Cluster Model. Investing in detailed, high-quality pillar pages can significantly boost your website’s SEO performance to attract and retain an engaged audience.