Promoting your content on social media is a very technical task. There are a number of different ways in which you can promote your blog content but most of them consume a lot of time and efforts. Facebook is one of the biggest social media platforms having an active user network of more than a billion of people from all around the world. Here are 10 effective ways to promote your blog content on Facebook:
1. Sharing your post
When it comes to promoting your blog content on a social media platform like Facebook, one of the most effective ways is to share your post for free. You can easily post the link of your article on the Facebook page of your brand. Just copy your article link and paste it in Facebook’s sharing box. After sharing the link of your blog content, ask your known ones or your team members to interact with it and share it further with the other people. This is a great way to promote and expand the reach of your blog content on Facebook.
2. Post boosting
The easiest way of promoting your blog content on a social platform like Facebook is boosting your post. You just need to set up your budget, then choose your target audience group and just simply click on “Boost Post”. Try to boost your post after an hour of publishing it on Facebook. Initially set the paid campaign for one day and use a low budget plan to see how it works for you. If the paid campaign goes well, then try to increase the budget in due course of time as it will enhance the productivity of your campaign and will yield you better results.
3. Appealing headlines
According to a lot of surveys, it has been clearly observed that almost around 80 percent of the audience click on an article link based on the headline it has got. The same thing is applicable on a social media platform like Facebook as well. Try to be creative with your headlines as with the help of headlines you can easily grab the attention of your audience so that they can eventually click on the article link. The headlines should be catchy, short and informative so that it captivates the attention of your target audience.
4. Custom images
Another important aspect that you should focus on when it comes to promoting your blog content on Facebook is using well-designed images. The success of your post with the help of Facebook Ads depends largely on several aspects and one of those is the visual or photo aspect. Try to avoid stock photos which are available for free on the web as they tend to hinder the growth of content as people usually get tired seeing the same visuals again and again. You can create your own images with the help of Facebook-focused Ad-tool companies or hire an in-house designer to create customized images for your Facebook Ads.
5. Target audience
Promoting your blog content on a social media platform like Facebook is a very technical task. Before running any kind Ad or sharing any post on Facebook, you need to first define who your target audience are. Target audience mainly refers to the audience group who are most likely to engage with your content. The cost per click is greatly affected by your audience selection. You can target your audience on basis of several factors like location, age, gender, interests and purchase behavior. Filter your audience on the basis of these metrics so that you can effectively promote your blog content on Facebook.
6. Consistency
Facebook is really an amazing platform to promote your blog content. One thing that you must keep in your mind is that your Facebook brand page should look active and alive to your audience. This basically means that you need to share your content on a regular basis. Consistency is the key to success of any brand when it comes to growing its social presence on a social media platform like Facebook. You should have a proper goal set in your mind before posting or sharing your blog content with your audience on Facebook.
7. Engage in meaningful conversations
Growing your social presence on Facebook requires a lot of interactions and engagements. You need to actively participate in relevant conversations that take place in the Facebook Communities. Join different discussions and share your blog content and promote it to your target audience. This will surely help you to drive in more traffic to your blog thereby increasing its engagement rate.
8. Collaborations
Social media marketing is a huge concept. One of the most integral aspects of social media marketing is collaborations. Facebook has an active user pool of more than a billion; there are a lot of brands and influencers who serve the same niche of content as yours. As a content creator, you can collaborate with these brands and influencers to share your blog content with their audience group. This is really a great way to increase reach of your content on platform like Facebook. And if you opt to buy Facebook live views, then you will notice tremendous increase in views on your Facebook Live. As a result you will have a successful live streaming session on Facebook.
9. Facebook Groups
Facebook groups can be a great place to access and communicate with other people belonging to different communities sharing the similar taste in the niche of content. Explore and find out groups that relate to your blog so that you can easily target your audience market. Share the link of your blog content in these groups so that more people engage with your content and help you to grow your brand.
10. A/B tests
Do not worry if you are able to find out which type of headline, pictures or ad copy works best for you as there is really a very simple and easy way to find it out. You can create an ad A/B test on Facebook in order to compare the performance of different ad versions and optimize your AD campaign accordingly.