Search Engine Optimization (SEO) has become a cornerstone of any digital marketing strategy and every business’s online presence.
Especially for a small business, improving your SEO is an affordable and simple way to present information about your products and services and bring new potential customers to your site. However, for many newbies, there’s a lot to learn. Here are a few crucial things to think about when it comes to SEO:
Content is King, but Value is the Queen
With the massive uptick in companies of all sizes learning about and starting to use SEO, the internet has also seen a massive decline in the quality of written content being posted.
Working with a leading SEO agency based in Manchester will help you ensure that not only is your content going to deliver you great SEO results but that it’s valuable and actually resonates with your audience. This not only helps your content stand out and make you memorable to customers, but it also helps build trust so they’ll come back for more.
You Need a Great Website
Another element you might not consider is your website. Your SEO efforts shouldn’t all go into blog posts – you also need to optimize your web copy. From an SEO perspective, a great website has all the information your customer is looking for, highlighting how you will solve the problem they have.
On top of this, your website needs to be easy to use, clear, functional, and easy on the eye. All of this will differ depending on the nature of your business and who you’re targeting.
Link-Building is Key
Link building is another core tactic that goes hand in hand with good SEO. You can focus on internal link building, which essentially refers to linking back to your own pages within your website – making navigation easy and showing structure within your site.
You can also look into external link building, which is when you get other (trusted) websites to link back to your own. When your links appear on high-quality websites, it shows search engines that you’re credible and boost your rankings.
Metatags Matter
For those who don’t know, metatags are the HTML code that makes up each page’s title, description, and keywords. They also help to improve your website’s visibility on search engines.
When you’re choosing keywords, try to use ones that are similar but not identical to what’s in your website copy and content. This allows you to incorporate more variations of common searches on your website and increase your chances of showing up in a search.
Images Contribute Too
Finally, don’t forget about the visuals on your website. Yes – these contribute to your SEO, too! Using descriptive file names and appropriate alt text is important because they improve your chances of being found online and also make your website more accessible to all kinds of users.
Image files should be named descriptively with keywords in mind. An example might be “manchester-car-insurance.jpg,” which can help explain what the image is of. Your alt text should describe the picture: “Blue hatchback parked in Manchester Park.”