Custom stickers are one of the most underrated tools in the entire marketing arsenal despite being a fairly small tool. Not only are they amusing and innovative, but they are also inexpensive in terms of advertising and a great way to reach your customers.
From individual product brands to company logos or social media promotions, promotional stickers can allow your business to extend unique messages that will be well received.
Below is how custom stickers can help you improve your marketing approach.
Product Packaging
With little effort, colorful and catchy sticker labels on your product packaging could change everything. Having a sticker that represents your brand, a witty phrase, or a design that corresponds to the product in some way can become a wonderful addition to the packaging, making the final moment of opening the package more magical. Moreover, if you want to support your brand and reemphasize your logo and slogan, it does not cost much to provide custom packaging.
Event Giveaways
Who doesn’t love free stuff? You should give out custom stickers to the attendees at events or fairs. They will usually take your sticker with your logo and see it every time they touch it. Using custom stickers is also cheap compared to many other marketing methods, portable, and can leave quite an impression on creatively designed people.
Social Media Contests
Need to increase the profile of your brand? Get people engaged in a social media contest – offer them custom stickers as rewards! Make your followers take a picture of how they have incorporated your stickers or a design competition through which they can contribute with their designs. Stickers are also used the same way as giveaway items since it will make people interact more; the more they share the sticker with your brand, the more it will go viral.
Business and Creative Collaborators
Are you using branded employee advocates or affiliates? Add free custom stickers as part of their promotional bundle offers. This means that when influencers place your logo or custom design on their laptops, water bottles, or other personal belongings, they are marketing your brand to their followers.
In-Store Promotions
For those who own a physical store, custom vinyl stickers can be an entertaining way to engage customers and inform them of particular offers. You can incorporate them as your checkout incentive, as a gift-with-purchase, or design your promotional stickers to advertise a certain sale or event. Everybody appreciates free stuff, which is a perfect way to let people know your company exists.
Direct Mail Campaigns
Everyone has experienced the rites of receiving a glossy and colorful marketing flyer in the mail that joins the others in the trash. However, if you add a custom sticker to your direct mail, then you are providing something lively and fun that the recipient needs. Stickers attract attention, and your mail can be easily noticed among others.
Customer Appreciation Gifts
Reminding customers how important they are can make a huge difference, and you know what makes a great and unique little token? Custom stickers. Toss in a few free stickers with the order and attach a small, personal thank you/ here’s a discount for your next order note. It is something simple that establishment owners can carry out to have clients come back and return.
Street Marketing
If you need to guerrilla market, custom stickers are the effective street marketing tool you are looking for. You can leave them around town, give them to the local people, or put them somewhere you think they will be the people you wish to target. That is true; just ensure that you are adhering to market etiquette in public areas, more so in the region you live in.
Collabs with Other Brands
Entering into an association with another brand or business, then? Have a sticker with both logos as the campaign symbol and then sell it to the customers as a one-time item. It benefits both brands and gives your customers something they will want to keep and look at in your and your partner’s advert.
Conclusion
Custom stickers are more than the fun, quirky extras they are often designed to be: they are an inexpensive yet incredibly effective way of marketing your business and having a big impact. If you are giving them out at an event, adding them to your customer’s orders, or simply putting them on your product, stickers are the simplest way to take things to a more personal level with your target audience.