During the 2025 Cannes Film Festival, while red carpets and designer couture dominated headlines, a more intimate and professional gathering took place along the coast—a masterclass that blended dermatological science, product heritage, and modern skincare culture.
The session was hosted by HERBMODA, a British skincare label with historical roots dating back to 1955. The event was led by Dr. Thiago Freire, a board-certified dermatologist from Brazil whose clinical work and digital presence—marked by over 2.36 million Instagram followers—have earned him a wide international following. The masterclass was positioned not as a brand showcase, but as a forum for sharing practical knowledge, specifically on skincare regimens designed for high-exposure environments such as film premieres and fashion events.
At the 78th Cannes Film Festival, HERBMODA joined forces with internationally renowned dermatologist Dr. Thiago Freire to host an exclusive offline masterclass event.
Dr. Freire introduced his “Red Carpet Rescue” protocol, a regimen developed through years of backstage work with models, actors, and media personalities. The process emphasizes three principles: rapid desensitization, structural firmness, and dermal luminosity—goals aligned with both short-term cosmetic results and long-term skin health. Using HERBMODA’s product line, he demonstrated a step-by-step facial tailored for pre-event preparation under intense lighting and environmental stress.
At the 78th Cannes Film Festival, HERBMODA joined forces with internationally renowned dermatologist Dr. Thiago Freire to host an exclusive offline masterclass event.
What differentiated the session from typical promotional events was the depth of interaction. Attendees, including skincare journalists, estheticians, and Cannes participants, were invited to engage directly with HERBMODA’s research team and product developers. Discussions ranged from formulation methods and ingredient integrity to the evolution of post-procedure skincare protocols in clinical dermatology.
The choice of Dr. Freire as the session leader was not incidental. In his remarks, he cited a personal connection to the brand:
“HERBMODA was part of my early memories—my mother used their facial oil when I was young. To see the brand return with a modern scientific approach while retaining its foundational values is meaningful both personally and professionally.”
HERBMODA was established by Dr. Lysander Jonas, a Harley Street plastic surgeon who believed that aesthetics should be underpinned by medically sound principles. The brand’s early products were not originally marketed through retail channels but distributed within medical and clinical communities. Over time, its approach helped shape what is now referred to as medical-grade skincare, a segment defined by stricter formulation controls, functional claims backed by research, and closer alignment with dermatological practice.
Following a period of dormancy, HERBMODA underwent a global relaunch in 2019. Rather than rely on conventional influencer marketing, the brand has pursued education-driven engagement, working with professionals across Europe and Latin America to reestablish its credibility in a rapidly evolving skincare market.
Key product lines introduced at the masterclass focused on barrier repair, inflammation modulation, and photoaging prevention—areas of increasing relevance as more consumers seek preventive skincare strategies rather than reactive treatments. Each formulation reportedly underwent dermatological review and clinical trialing prior to launch, though details of the studies remain internal.
The HERBMODA masterclass, set against the backdrop of Cannes, represents a strategic return—not just to the public eye, but to the foundational conversation around how beauty and science intersect. As global skincare continues to fragment between hyper-commercial brands and rigid clinical lines, HERBMODA appears to be carving space for something in between: a platform where heritage, research, and patient insight inform product development.