We all know that TikTok is a must-have platform for sharing creative content but sometimes it is difficult to get significant views. This article highlights the ways to use the algorithm and allow users to make millions of views.
TikTok Algorithm 2024, How Does It Work?
Before diving into the strategies, it is crucial to understand how the TikTok algorithm works. The algorithm analyses user behavior to personalize each individual’s feed based on their preferences.
It takes into account factors such as time spent on a video, interactions (likes, comments, shares), and the relevance of the content to each user. Going viral on TikTok is not very complicated.
You should know that TikTok’s goal is to make money, so you will have to help TikTok make more money simply by creating content that keeps people on the platform as long as possible. This will help you grow your TikTok profile in no time.
The more people there are, the more time they spend on the platform, and the more money advertisers will spend on advertising.
How To Get Views On TikTok?
Create Engaging Content
First, TikTok encourages videos longer than 1 minute and more because it gives people more time to engage with your content. Sometimes, a video idea needs more time.
That’s why Tiktok encourages you to produce longer videos and take advantage of this window into the world to show your creativity.
The TikTok algorithm knows what type of video users like based on several criteria including the “likes” but also the viewing time and the way users interact with the video by sharing, comments, and favourites.
The more users like and take time on the videos, TikTok will offer more and more content of this kind.
From the creator’s point of view, it is important to know because it will allow content creators to shoot videos that keep people as long as possible and have a high retention rate.
So that the video is pushed more and more and also creates interaction by encouraging and commenting.
Publish Regularly
Posting frequency plays a vital role in TikTok’s algorithm. The more consistently you post, the more likely you are to get views on your videos.
However, quality trumps quantity. Make sure every video you post is well thought out and of high quality. A balance between consistency and quality is key to keeping your audience engaged.
Use Special Effects and Popular Music
Special effects and music are iconic elements of TikTok. Experiment with different effects to make your videos unique and engaging.
Also, use popular songs to capitalize on music trends. Videos synced to popular tracks often get more visibility on the platform.
Use the Right Keywords
We know that the TikTok search bar tends to overtake Google because more and more people are doing their research via TikTok, especially for good deals, tips, etc. Even if you change platforms, the search operation remains the same.
The TikTok search bar will be based on the way you have constructed your video to recommend it based on user searches. To properly construct your video and for it to appear first in user searches that correspond to your area of expertise:
The first thing is to put a title that contains the keywords of the topic you are covering in your video.
The second thing is to put the right keywords which will make sure that when users search, the word searched corresponds to the title of your video. The goal is to tell yourself which keyword the user will type in the search bar.
Third, these same keywords must be found in the caption and the hashtags.
If you have this winning trio of text on the video, the caption and the hashtags that match the subject of the video and that will allow your video to be easily found by users who are looking for the information you give, your video will go viral and get views.