An awesome time to be had for anybody, it means you get to share exciting new things with your audience and make a big impact. And to make that instant sparkle, acrylic stands, acrylic standees, and acrylic pins can be the secret, secret weapon. These dynamic, branded elements deliver a physical visual impact to your launch as well, helping to tell your brand story, face to face in a warm, authentic way. Whether your newest product is a brand new line of candles or the latest tech gadget, here’s how to use acrylic stands and pins to stir up some excitement and engage with your audience during that frenzied time of year known as a product launch.
Bringing Your Launch to Life
An acrylic stand is a sleek, light product display that can be printed with logos, designs, or themed graphics, ideal for exhibiting your product in style. Acrylic standees are a bigger version of that, coming in a free-standing shape usually custom cut much more closely to your product/brand mascot. They are smaller, wearable-sizable, versatile accessories that can be worn, displayed or gifted. Collectively, then, they’re tough, budget-friendly, and they can be customized to fit in perfectly with memorable launch plans. Their gloss catches the light in photos and videos, and their physical nature adds a human touch to digital campaigns. Here’s how to incorporate them into your product launch strategy.
- Create Stunning Visual Displays
When introducing a new product, you want to create attention-getting visuals, and acrylic stands will help you achieve an eye popping display. Picture debuting a skincare line and framing your new moisturizer in a photo with an acrylic standee of a glowing droplet. The stand’s high-end design showcases your product to the world without outshining it, perfect for that polished look on Instagram or TikTok.
A launch event? Display table, clear acrylic stand with your product and a few acrylic pins emblazoned with your brand’s logo or tagline. A bakery promoting a new flavor of cupcake could employ a cupcake-shaped standee with pins featuring tiny frosting designs placed around it on a board. Take a couple shots, post to social media, and love watching your followers go crazy for the consistent, colorful look.
- Spark Engagement with Giveaways
There’s nothing that stokes the hype flame more than a giveaway, and acrylic pins? Drop custom pins with each pre-order or buy throughout your release window. For instance, a fashion label debuting a new collection might sell an acrylic pin in the shape of a mini hanger or bearing a catchphrase like “Wear Your Vibe.” Invite purchasers to post photos of the pin featuring your product with a branded hashtag, such as #LaunchLove.
This not only increases user engagement, but also generates user-created content that gets others talking. For an added twist, run a contest in which fans share imaginative shots with your acrylic standee or pin to win more products. It’s a unique and interactive way to make your launch feel like the community celebration it should be.
- Build Anticipation with Limited Editions
Coziness breeds excitement, and acrylic stands can add some homey touch to your launch. Design a limited-edition acrylic standee that is related to your product’s theme — for instance, a star-shaped stand for a jewelry line named “Stellar Gems.” 60. Launch it as an ode-exclusive item for the first 100 clients and hint about it on social media with a countdown video.
You could also use acrylic pins right here. Provide a series of pins with designs that align with your product’s vibe, offered for a limited time only during your launch. Or a coffee brand might drop pins in the form of a coffee bean or a mug, collectible keepsakes that can serve as a must-have for fans to snap up. These limited editions make your launch seem urgent and exclusive, driving fast responses from your audience.
- Enhance Event and Pop-Up Experiences
If your launch involves an in-person event, be sure to add acrylic stands to your setup to really make a memorable display. Put a bold acrylic standee of whatever it is you’re promoting in your booth to garner attention. For a tech gadget launch, consider having a standee made in the shape of the gadget; everyone will want a self-shot with it and share it with your hashtag.
Give these acrylic pins away as swag, or sell them as cheap merch. A fitness company that’s releasing a new protein powder might dole out pins with slogans like “Crush It” to event attendees. These small, tangible items create a lasting connection to your brand, long after the event ends.
- Add a Personal Touch to Unboxing
Acrylic stands & pins make your product unboxing experience special. Add a cheap acrylic standee to the package, such as a cardholder featuring the mascot of your brand. A candle company might include a standee in the shape of a burning flame for a surprise that consumers might display and post online.
Or you could also throw an acrylic pin in box as a repayment/souvenir. A bookstore launching a new novel could present a pin of the book’s cover art. These customizations can make unboxing feel like opening a gift, encouraging customers to post unboxing videos that amplify your launch’s reach.
Conclusion
Acrylic stands, acrylic standees, and acrylic pins are like little bursts of joy for your product launch. They’re versatile, eye-catching, and add a human touch that makes your brand feel approachable and exciting. From stunning displays to exclusive giveaways, these pieces help tell your product’s story and build connections with your audience. So, as you plan your next launch, grab some acrylic goodies, get creative, and watch your brand shine in a way that feels real and heartfelt.